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It is with great pride that HSBC continues to be a part of driving forward the growth of Rugby Sevens all over the world. It has been an incredibly exciting few years for Rugby Sevens. The HSBC World Rugby Sevens Series has gone from strength to strength, with new venues and new superstars emerging in both the men’s and women’s series. Olympic inclusion was another shot in the arm for Sevens, exposing it to new fans in new markets all over the world. Our mission is to help the sport continue this upward trend, to fulfil its ambitions by taking the leap and converting this dramatic growth into sustained long-term success.
At the grassroots level, our sponsorship of the HSBC World Rugby Sevens Series has allowed us to run Sevens-focused training programmes across the globe, including our partnership with the world’s biggest schools Sevens tournaments in Rosslyn Park. Our international grass roots programme continues to gather pace by introducing more starters to the game through HSBC Rugby coaching programs across Asia, Brazil, Canada, the USA and Hong Kong. In 2017 we introduced two new programmes, Try Rugby in Hong Kong and the Rookie Rugby programme in Canada, that continue to have a significant impact in growing the game in those regions.
In terms of the elite game we work alongside the key stakeholders in the world of Sevens to help support the strategic direction of the sport. In 2016 we commissioned The Futures Company, a strategic consultancy, to produce a new report into the future of rugby. The findings of ‘The Future of Rugby: An HSBC Report’ ranged from new formats and new technology to identifying which nations might be the rugby powerhouses of the future, and continue to drive the agenda for the growth of Sevens.
We also support the growth of Rugby Sevens by elevating its profile and bringing the sport to as many people as possible around the world. Rugby Sevens is a sport full of incredible athletes and unbelievable stories. We aim to highlight the best stories and most spectacular action and deliver it to fans in the places where it most likely to be consumed, particularly on social media. Our @HSBC_Sport social channels are where you can find the most exciting action from the series as well as unforgettable stories of the teams and players that take part in it. In the last year we’ve highlighted the incredible journey of Fiji Rugby in a 17 minute documentary, put Brian O’Driscoll through the England Sevens team’s gruelling ‘Death Zone’ session and proven that Rugby Sevens players are truly the most talented all round athletes in the world.
As Rugby Sevens prepares to take the next big leap, HSBC is delighted to continue to stand in partnership with the sport and help it fulfil its ambitions.