Rugby is currently experiencing unprecedented global growth, popularity and interest. There are now over 7.73 million men, women and children playing the game worldwide while the rugby family continues to expand with 121 unions in membership of World Rugby.

At the very heart of this growth was the ground-breaking 2004 World Rugby Strategic Plan. For the first time the game’s governing body had a blueprint for growth that would enable the sport to be truly global and reach out to new audiences and participants around the world while maintaining the values that bind the sport together.

Central to the plan was the mission to create an environment in which the World Rugby and its member unions could flourish in developing and expanding the game globally. Ten years on, unprecedented strategic investment, two record-breaking Rugby World Cups and rugby’s return to the Olympic Games are testament to the direction and vision that the 2004 Strategic Plan has given the World Rugby.

The seven-goal 2010-2020 Strategic Plan was developed with the collaboration of the World Rugby member unions, regional associations, elected members and World Rugby staff and seeks to balance the needs of all rugby stakeholders. It spells out our vision and values, our goals and our strategies for achieving them and provides a roadmap leading up to Rugby World Cup 2019 and beyond to grow the global rugby family beyond the traditional strongholds for the sport.

It also refocuses our activities and will help us make important investment decisions based on strategic considerations, while ensuring that the major Unions can continue to flourish and are able to provide the showcase that, in the long term, will benefit everyone in rugby.

A strategic review and consultation process was conducted in 2015. The outcomes from this review contributed to a revised strategic plan for World Rugby through 2020. The revised plan was approved by World Rugby Council in May 2016.