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Sport as a tool for good

The power and influence of sport to act as a catalyst for peace and development has long been understood.

In a rugby context, players and fans show respect and friendship for each other on and off the pitch while the iconic images of Nelson Mandela and Francois Pienaar celebrating South Africa’s victory in the Rugby World Cup in 1995 clearly illustrated how sport can play an important role as a unifying force.

The significance of sport as a tool to improve society has also been formally acknowledged by the United Nations which, in its resolution adopting the 17 Sustainable Development Goals in 2015, recognised the growing contribution of sport to the effort involved in achieving these goals:

"Sport is also an important enabler of sustainable development. We recognize the growing contribution of sport to the realization of development and peace in its promotion of tolerance and respect and the contributions it makes to the empowerment of women and of young people, individuals and communities as well as to health, education and social inclusion objectives."

'Transforming our world: the 2030 Agenda for Sustainable Development' UN General Assembly Resolution 70/1 -

25 September, 2015

As an international federation and Olympic sport, World Rugby recognises this power of sport to act as a catalyst for peace and societal development. Along with the global rugby family, we have a shared responsibility to use rugby to improve lives and communities.

This task is made easier thanks to a collective desire that exists across all levels of rugby to reach out and support positive development opportunities, a desire that is fuelled by rugby’s character-building values – this is the spirit of rugby.

Rugby’s role – the Spirit of Rugby

To help harness this spirit, World Rugby has developed the Spirit of Rugby (SoR) programme, a development initiative which recognises World Rugby’s role and the attraction of rugby to organisations wishing to use it to drive sport for good projects, inviting them to submit proposals for collaboration on development projects.

The SoR programme connects with the World Rugby mission to grow the global rugby family and vision of rugby being a sport for all, true to its values - discipline, respect, integrity, passion and solidarity.

In collaboration with selected partners and stakeholders, SoR promotes and supports the delivery of meaningful projects across identified key themes relating to sport for development - social inclusion, gender equity, health, education, environmental sustainability and sport for all.

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These themes and associated projects can be directly linked to the core rugby values, for example:

  • Integrity - education and outreach programmes around anti-corruption, anti-doping etc.
  • Respect - adopting positive environmental measures around activities/ events
  • Solidarity - development projects focussing on social inclusion and equality through rugby
  • Passion - develop new passion for the game through Get Into Rugby/sport for all activations
  • Discipline - promote player welfare and rugby as part of a healthy lifestyle

 

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World Rugby invites project submissions from interested organisations with the following profile:

  • Non-political, non-religious organisations
  • Registered charities/not-for-profit organisations providing up-to-date audited accounts
  • Organisations with an international focus
  • Organisations using rugby or sport in general as a catalyst for development

 

 

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The scope of project proposals may include but is not limited to the following:

  • Activities across appropriate themes including social inclusion, gender equity, peace building, health, education, environmental sustainability and sport for all
  • Duration of between 12 to 24 months
  • Sustainable, scalable projects delivering measurable return on investment

 

 

 

 

Organisations wishing to partner with World Rugby within the SoR framework are invited to download and review the Spirit of Rugby Guide and Application. CLICK HERE TO DOWNLOAD

If you require any further information on the Spirit of Rugby application process, please contact:

Jaime McKeown
Development and International Relations Project Manager, World Rugby
Email: jaime.mckeown@worldrugby.org
Tel: +353 1 2409 232

NOTE: The current Spirit of Rugby application process will close on Friday 19 August, 2016.

Recent Partners and Projects

World Rugby has worked closely with other organisations over the years to deliver Spirit of Rugby-style programmes and projects including:

If your organisation is interested in becoming a Spirit of Rugby partner, please click here