Tackle Hunger is a partnership between World Rugby and its official humanitarian partner, the UN World Food Programme. Since Rugby World Cup 2003, the partnership has highlighted the importance of good nutrition not just to play Rugby but to enable children to develop both physically and mentally.
In November 2013, both partners agreed to an unprecedented platform of activation and awareness to help tackle hunger worldwide in the run up to and throughout Rugby World Cup 2015 in England. Click here to find out more.
What is the Million Meal Challenge?
For Rugby World Cup 2015, the Million Meal Challenge aimed to generate one million meals for the WFP school feeding programme to help nourish the bodies and minds of the world’s hungry children.
A series of planned activations including profile-raising events, opt-in donation opportunities, social media activity and in-stadia messaging is encouraged the Rugby family to take up the challenge to help build a brighter future for malnourished children.
For just GBP£30/USD$50 a child will receive school meals for an entire year. Thanks to the generosity of those who made an opt-in donation when purchasing Rugby World Cup 2015 tickets, Tackle Hunger’s goal of generating one million meals was not just achieved but was exceeded.
How to help
To find out more about WFP’s work, please visit www.wfp.org.
To make a donation, please visit www.wfp.org/tacklehunger
To promote the challenge, please use #TackleHunger
Images below courtesy of:
School Meals: WFP/Rein Skullerud Donate: WFP/Alejandro Chicheri